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Honda unveils brand strategy for 'Dream' series in India

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MUMBAI: After splitting from its local joint venture partner Hero, Honda Motorcycle and Scooter India (HMSI) launched its India specific three-pronged corporate direction.

Honda?s brand slogan in India ?Sach Kar Denge Sapne? is inspired by the global brand slogan ?Power of Dreams?. It aims to connect emotionally with customers of all demographics and psychographics by associating with brand ambassador Akshay Kumar and to create a new benchmark with Dream Yuga - Honda?s foray into the mass motorcycle segment.

The slogan recognises India as the centre of the global two-wheeler business for the coming times, and expresses Honda?s future vision: to share "our dreams with others and make them a reality".

The company said Bollywood actor Kumar has both emotionally touched and rationally inspired a generation of young Indians to become achievers and, hence, captures the essence of brand Honda.

Honda?s first mass motorcycle, Dream D, was launched in 1949 by founder Soichiro. Since then, Honda has launched a series of successful ?Dream? models globally. With a legacy of over 50 years, Honda has now launched the legendary Dream series in India. With Dream Yuga launched, Honda has taken its first big step towards mass mobility in India.

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