MUMBAI: Dentsu Marcom has retained the media account of Honda‘s sports bike brand CBR.

Sources from the agency have confirmed the development to Indiantelevision.com.

Honda had called the pitch for CBR and Dio in December last year.

The Honda CBR models are a series of sports bikes. Honda Motorcycles will soon launch seven new bike models in India that include 2012 model of CBR 250R, CBR 150R, 2012 model of CB Shine, CBR 1000RR Fireblade, 2012 model of Dio and VT 1300CX.