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Homeshop18 awards Eleven Brandworks its creative biz

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MUMBAI: On air and online retail brand Homeshop18 has appointed Eleven Brandworks as its creative partner following a multi-agency pitch.

Eleven Brandworks has been entrusted with the duty of building and establishing a strong ‘HomeShop18’ brand across the verticals of TV, web and mobile.

Homeshop18 CMO Rashmi Berry said, “Eleven Brandworks displayed the right combination of creativity & agility, both critical in the highly competitive and cluttered E-commerce space. We look forward to building a compelling & differentiated brand with them with their highly talented team of rofessionals.”

Eleven Brandworks is a full service agency based in Mumbai and Gurgaon, founded three years ago by Prateek Bhardwaj who was earlier a creative director from McCann-Erickson. Its client list includes Tata Mutual Fund, Times Group, Big FM, Archies Ltd, NDTV Goodtimes, Sportsfit and Star Plus.

Bhardwaj said, “Homeshop18 is already a household name in India. Eleven Brandworks’ mandate is to create a robust integrated strategy for the brand and help carve a distinct dotcom brand out of it too."

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