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Hitachi aims to broaden market presence in India



























BANGALORE: Hitachi Home Electronics Asia (S) Pte Ltd Singapore (HHES) has announced its ambitious plans to increase market presence in the booming Indian market.

HHES, which currently has 60 dealers and two Hitachi galleries, says it is expanding its distribution set-up in India to 300 outlets by the end of 2006 and plans to set up 12 additional galleries.

 
 

The company is aiming for a 15 per cent market share in India by 2007. To complement its growth plans for India, HHES also announced the launch of its highly acclaimed plasma television that defines ultimate reality at its finest - the Hitachi Plasma ALiS 8, states an official release.

 
 

The Hitachi ALiS 8 displays a plateau-like flat screen that emphasizes its smoothness and elegant lines. An epitome of intelligent design, the Hitachi ALiS 8 has real aluminium finish speaker columns that exude a touch of finesse to its overall outlook. With the highest peak brightness of 1,400cd/m2, the Hitachi ALiS 8 can be viewed from any angle. Its remote control motorized swivel allows for a power swiveling of the screen of up to 30 degrees on either side, the release adds.


Elaborating on HHES‘s commitment towards India, Hitachi Singapore DGM T. Haruki said, "For Hitachi, India is a focus market and sizeable investments have been planned for this product category. We have already invested in the distribution set up, after sales service, advertisements and promotions. While we currently enjoy a 12 per cent market share, our aim is to reach 15 per cent by 2007"


 

 


.HHES‘ Plasma TV range is priced between Rs 1,80,000 and Rs 4,50,000 and is being sold through two Hitachi Galleries located in Delhi and 60 dealers across the country. The products are sold through two main distributors in Delhi and Mumbai, who in turn have their retail networks.

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