MUMBAI: Keen on connecting with his roots in the ad world once again, Raj Kumar Hirani, along with his friend Sanjeev Kishinchandani, has launched a company called Canvass Films to mainly make ad commercials. 
 
Hirani today is a household name thanks to his brilliant films such as 3 Idiots and the Munnabhai series. However not many people know that this talented filmmaker was actively involved with the ad world many years ago.

Hirani had in fact even starred in commercials for brands such as Fevicol and Luna. 
 
He has even directed a few commercials featuring Amitabh Bachchan and Kareena Kapoor in the recent past.
 
Now it seems that Raju, who has always loved making ad films, will be directing around 6 - 7 commercials each year for his company.