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Hindustan Lever, Patanjali had largest TV ad insertions

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BENGALURU: Over the last four weeks of calendar year 2016, Hindustan Lever Limited (Lever) and Patanjali have been the top advertisers in terms of number of television ad insertions according to Broadcast Audience Research Council of India (BARC) data for weeks 49 (Saturday 3 December 2016) until week 52 (Friday 30 December 2016). The data covers Top 10 Advertiser’s Across Genre: All India (U+R) : 4+ Individuals.

Lever with 64,264 (36.19 percent), 62,655 (31.95 percent), 66,922 (29.44 percent) and 86,817 (33.40 percent) adinsertions in weeks 49, 50, 51 and 52 respectively of 2016 held numerouno position as top television advertiser in terms of ad insertions. Patanjali with 18,539 (10.44 percent), 23,430 (11.95 percent), 33,064 (14.55 percent), and 33,381 (12.84 percent)television ad insertions in weeks 49, 50, 51 and 52 respectively of 2016 stood second.

Bharti Airtel Limited, Ponds India and Brooke Bond Lipton India Limited were the other brands that were present across all the 4 weeks among the top 10 television advertisers in terms of ad insertions.Smithkline Beecham was amongst the top 10 advertisers in terms of television ad insertions for weeks 50, 51 and 52. Please refer to Figure A below for list of Top 10 Advertisers across genre: All India (Urban + Rural): 4+ individuals.

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As is obvious from the charts above, the total number of insertions has increased steadily from week 49 from 177,582 to 259,961 (by 82,379 insertions 46.39 percent increase) in week 52. The increase in total number of ad insertions by the top 10 advertisers between weeks 49 and 50 was 18,533 (10.44 percent); between weeks 50 and 51 was 31,169 (15.89 percent); between weeks 51 and 52 was 32,677 (14.38 percent).

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