MAM

Hindi GECs slide in 2nd week after IPL

MUMBAI: The Hindi general entertainment genre has not managed to hold ground in the second week after the closure of the IPL this year. In the first week post IPL, the genre had gained 30 GRPs.

As per TAM data for week ended 9 June (data sourced from Hindi GECs) for the Hindi speaking markets (C&S, 4+), all the GECs have lost eyeballs barring Life OK, the second GEC offering from Star India.

Star Plus maintains its lead position with 270 GRPs (gross rating points) amid a loss of 2 GRPs from the preceding week. However, Zee TV, Colors and Sony Entertainment Television (Set) are caught in a cut-throat battle.

The three channels are only apart by 3 points with Zee TV at 203 GRPs, followed by Set (201 GRPs) and Colors (200 GRPs). The three channels lost 30 GRPs, 21 GRPs and 4 GRPs respectively.

Maintaining its fifth position, Life OK has added 10 GRPs to take its total to 122 (GRPs) in the week. Sab collects 120 GRPs (last week 121).

Sahara One loses 10 GRPs to score 31 GRPs in the week ended 9 June.

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