Hindi GECs shed 56 GRPs; Colors, Life OK, Sony and Sab hold on

MUMBAI: Hindi General Entertainment Channels (GECs) continue to face the heat from the Indian Premiere League (IPL) 6 as they further lost 56 GRPs in the week ended 13 April. The genre had lost nearly 110 GRPs in the earlier week which saw the launch of IPL 6.

As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the Hindi GECs remained the same.

While two channels Zee TV and Star Plus have seen fall in numbers, Colors, Life OK, Sony and Sab held on to their viewership in the week 15 of 2013.

Continuing to lead the flock, Star Plus lost 31 GRPs to end the week with 253 GRPs. The majority of the loss of the numbers can be attributed to the fact that the channel had aired Salman Khan-starrer Dabangg 2 in week 14 which had helped it gain eyeballs. Star Plus had aired a special one hour episode of its fiction property Saathiya Saath Nibhana on 13 April that clocked a 2.4 TVR while the other shows of the channel witnessed marginal fall.

Zee TV maintained its foothold at No.2 spot despite losing 22 GRPs. The channel concluded the week with 163 GRPs as almost all its shows seen loss in viewership.

Meanwhile, Set lost just four GRPs to close the week with 160 GRPs as minor changes in the ratings of its shows were observed.

Following Set is Colors that didn‘t see any change in its gross rating points this week. The fiction properties of the channel saw ups and downs but it didn‘t affect the channel‘s overall ratings as it
recorded 156 GRPs.

Sab and Life OK too notched same GRPs as previous week‘s. While Sab registered 137 GRPs, Life OK pocketed 110 GRPs.

Sahara One with 19 GRPs (last week 18) remained at the bottom.

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