Hindi GECs see fall in GRPs as cricket scores

MUMBAI: The Hindi general entertainment channels (GECs) have taken a knock from the cricket genre so as to shed 111 GRPs (gross rating points) in the Hindi speaking market for the week ended 28 August.

On an All-India basis, the genre share of the GECs has moved down from 30.8 per cent in the previous week to 28.8 per cent during the week, registering a 6.5 per cent fall in the overall television viewing pie.
Meanwhile, the sports channel genre has witnessed a major boost for the week, thanks to the India-Sri Lanka-New Zealand series. The cricket match on Saturday attracted huge audiences to Ten Sports and DD1, pushing up the Sports genre share to 4 per cent of the overall TV viewing pie. The genre saw almost a 74 per cent jump from the 2.3 per cent share that it had in the prior week.

Media observers, however, believe that the GECs have not seen any ratings fall but have rather come back to the base ratings after a week of spikes as a result of special programming.
"Star Plus, Colors and Sony Entertainment had specials lined up in the week before, which had propelled their ratings. The current week‘s ratings are without such special programmes," a media observer commented.

Star Plus, which shed the maximum (38 GRPs) points during the week, still remained at the top spot with 331 GRPs followed by Colors with 290 GRPs (a fall of 26 GRPs). Zee TV, again showing the strength of its stable base, sustained at the third spot with 235 GRPs, a fall of nine GRPs over that of the previous week‘s tally.
Sony Entertainment Television, which had aired the grand finale of Indian Idol 5 in the previous week and pocketed 29 GRPs from the event, shed 21 GRPs in the week and remained at number four with 182 GRPs.

Meanwhile, the other channel genres which saw growth were Hindi News - 4.3 per cent (from 4 per cent), music - 2.8 per cent (from 2.6 per cent) and cartoonanimation - 5.4 per cent (from 5.3 per cent). However, the Hindi movie genre saw a decline from a relative share of 10.3 per cent to 10 per cent while the English movie genre fell from 0.75 per cent to 0.68 per cent.

Latest Reads
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People
Do-iT Talent Ventures signs badminton star Saina Nehwal

Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories