Hindi GECs make a comeback; Star plus continues to lead

MUMBAI: The Hindi general entertainment channels (GECs) have roared back in week 18 (28 April-4 May 2013) of the Tam ratings roster. Last week, Max had taken them to the cleaners by registering a 32 gross rating points lead over leader Star Plus. But in week 18 Max shed some points and Star Plus gained nine points to come level with it with 224 GRPs.

As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the new Star Plus talent hunt-cum-reality

show India‘s Dancing Superstar notched up a 2.6 TVR even as fiction shows such as Ek Hazaaron Mein Meri Behna Hai and Diya Aur Baati Hum showed improvements in their ratings from 1.2 to 1.4 and from 3.7 to 4 TVR respectively.

Despite shaving 16 GRPs, Zee TV continued to occupy the second spot on the Hindi GEC charts with 175 GRPs. Zee TV‘s top performer was the fiction series Sapne Suhane Ladakpan Ke (it scored a TVR of 3) which also occupies the No 2 spot amongst all Hindi fiction shows. Its reality talent hunt India‘s Best Dramebaaz showed a growth in viewers on Sunday from 1.4 to 2.4 TVR even as it delivered lower ratings of 1.9 on 4 May Saturday (2.4 last week). Most of the other Zee TV shows had ratings being nibbled off them.

Colors added a couple of GRPs to close the week with 166 GRPs (last week 164). It aired a special event Sitaare Zameen Par which notched up a 1.2 TVR even as fiction show Sasural Simar Ka went up by marginally.

Sony too gained four GRPs at 154 on the back of a good showing of its non-fiction shows such as CID Chote Heroes and CID Mahaepisode (1.8 TVR), CID (2.2 vs 2.0), Crime Patrol (2.0 vs 1.8) and Comedy Circus (1.5 vs 1.2). Its fiction shows either stagnated or dipped marginally during the week.

Sab gained six GRPs as it ended the week at 131 GRPs. Its leading fiction show Taarak Mehta Ka Ooltah Chashmah inched up marginally (2.9 vs 2.8) and Chidiya Ghar gained (1.5 vs 1.4).

Meanwhile, Star India‘s second rung Hindi GEC Life OK closed the week with 102 GRPs (last week 101).

Sahara One with 15 GRPs (last week 20) remained at the bottom of the GEC heap.

Hindi movies seemed to have become a hit with viewers last week as viewers sought entertainment other than cricket and drama series, with channels such as Zee Cinema (110 vs 105) and Movies OK (60 vs 52) showing healthy gains.

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