MAM

Hindi GECs in IPL week

MUMBAI: In the IPL week, only two GECs – Zee TV and Imagine TV – have managed to add to their viewership, while the remaining channels have seen a marginal drop in share.


As per TAM data (C&S, 4+, HSM) for the week ended 7 April, Zee TV has added 11 GRPs (gross rating points) to share the second spot with Sony Entertainment Television, which lost 6 GRPs in the week.


Both Zee TV and Sony closed the week with 211 GRPs each. The fight continues as the channels battle for the second spot. Zee TV’s Pavitra Rishta (3.75 TVR) is back as one of the top 10 shows while Sony’s C.I.D (4.37 TVR) and Crime Petrol (4.07 TVR) remain in top 5.


Star Plus, the leading GEC, lost 18 GRPs to close the week with 271 GRPs (last week 289). Star Plus’ six fiction shows continue to be in the ‘top 10 GEC shows’ list. However, majority of its shows have seen a dip in ratings.


Viacom18’s Colors saw a marginal loss. The channel lost two GRPs and ended the week with 203 GRPs at fourth place. The channel’s top show Balika Vadhu continued to do well as it registered 3.81 GRPs.


Sab too lost 15 GRPs and ended the week with 125 GRPs, while Life OK lost two points to register 80 GRPs.


Meanwhile, Imagine TV collected 64 GRPs, up 10 points.


Sahara One with 46 GRPs (last week 53) remains at the bottom of the ladder.

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