MAM

Hindi GEC genre expands on back of fiction

MUMBAI: The Hindi GEC genre has expanded 41 GRPS (gross rating points) for the week ended 2 July.


Also, the genre leader Star Plus, No. 4 in the ladder Sony Entertainment Television (Set) and Imagine TV saw major gains (almost 20 GRPs) each.


Star Plus crossed the 300 GRP mark once again as it added 19 GRPs to its previous week‘s tally to close with 311. All the primetime shows of the channel saw a jump in viewership, which resulted in Star Plus‘ gain.


Meanwhile, Colors and Zee TV, the second and third ranked Hindi general entertainment channels, dipped. Colors shed 10 GRPs to end the week with 253 GRPs. Zee TV lost 23 GRPs to close with 205 GRPs.



Zee TV‘s Pavitra Rishta is still ruling the shows chart with 5.1 TVR while Colors‘ Balika Vadhu is in hot pursuit with 5.06 TVR.


Set, meanwhile, saw a 23 GRP jump as its biggest fiction property, Bade Acche Lagte Hain, gained from 2.4 TVR in the last week to 3 TVR in the current week. The channel got 173 GRPs in the week as per data from TAM for the Hindi speaking markets (C&S, 4+).


Imagine TV, which aired the Sangeet episode of its Swayamvar season 3 - Ratan Ka Rishta, added 26 GRPs to pocket 107 GRPs (from 81 GRPs in the week ago), a coup achieved after a long time. However, it remained lower than Sab, which is stable at No. 5 with 134 GRPs (last week 137).


Star One, meanwhile, collected 41 GRPs (from 38) while Sahara One was at 34 GRPs (from 29).

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