Hindi GEC: Colors back to No. 2

MUMBAI: Like often in the past, Zee TV has been unable to retain its lead over Colors for a second straight week. After one week of spike, the Hindi general entertainment channel is back to No. 3.

The leader of the pack, Star Plus, continues to maintain its position amid a drop in overall ratings. The channel shed 17 GRPs (gross rating points) to close the week ended 5 March with 280 GRPs (from 297 GRPs in the previous week).

Colors added six GRPs to its tally and ended the week with 231 GRPs (last week 225 GRPs), displacing Zee TV. According to Tam data for the week ended 5 March (HSM, 4+, C&S households), Zee TV lost 16 GRPs to end with 217 GRPs (from 233 GRPs).

Meanwhile, Sab stayed ahead of sibling channel Sony Entertainment Television (Set). Sab collected 143 GRPs for the week, 10 short of its previous week?s tally of 153, while Set added 4 GRPs to end with 140 GRPs.

Imagine TV was at sixth place with 71 GRPs (from 75 GRPs), followed by Star One (35 GRPs) and Sahara One (30 GRPs).

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