MUMBAI: Himmat Butalia will move from Pix to sister channel AXN to head marketing.

This move comes at a time when AXN is beefing up its marketing activities. As had been reported earlier by Indiantelevision.com, the broadcaster will amplify its marketing spend by 30-40 per cent for the year.

AXN‘s previous marketing head Rohit Bhandari left Multi Screen Media (MSM) two months back.

Butalia currently looks after Pix‘s marketing activities and it has been learnt that he will take charge of his new role shortly.