MAM

Himalaya unveils new TVC for purifying Neem face wash

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

BANGALORE: The Himalaya Drug Company has released its latest television commercial for its product Purifying Neem Face Wash.

The new ad shows the frustration girls face when trying to get rid of ?skin trouble?. The story is told in a light-hearted manner.

The young girl in the TVC chooses bizarre props like sunglasses the size of a spaceship to big earrings in a quest to conceal her skin problems. Nothing works and the girl is left feeling miserable.

In the end, her friend steps-in to give her useful advice - Try Himalaya?s Purifying Neem Face Wash. The final shot shows the girl with clear skin, looking confident, and enjoying admiring glances from a young boy.

The TVC follows a similar narrative to the earlier commercial for Purifying Neem Face Wash, which showed a young girl dealing with her skin troubles by locking herself in her room, wearing a funny hat and experimenting with home remedies.

This time around, the treatment of the ad is very different - it looks fresh, modern, chic and speaks to the discerning consumer, the company said.

The Himalaya Drug Company business head - consumer products division Rajesh K said, "When we spoke to a group of young women to understand what they described as ?beautiful?, the common answer was ?good, healthy skin? and one of their biggest concerns was skin trouble. While the new TVC dramatises the different things a girl does to mask her skin problems, the emotions she experiences are very real. The ad highlights this problem in an amusing way and then introduces Himalaya?s Purifying Neem Face Wash as the ideal solution for skin troubles."

The creative agency that has worked on the campaign is Meridian Communications (now called Soho Square).

Soho Square head Shenaz Bapooji said, "The earlier Purifying Neem Face Wash commercial was a hit because of the honesty in storytelling. It was quirky and endearing, at the same time it brought out the product message clearly. It worked well for the brand. We wanted to retain that warmth of the original story but also liven it up for the young, discerning audience of today."

The TVC is directed by Gajraj Rao of Code Red Films, whose previous work includes ads for Cadbury Eclairs, Aman ki asha and Zandu chawanprash.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/Kumar-Deb-Sinha.jpg?itok=l7NHDvJU
Kumar Deb Sinha joins The StoryLab as country head

MUMBAI: The StoryLab, the specialist content agency from Dentsu Aegis Network, has roped in Kumar Deb Sinha as the new country head for its India operations.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/VIVO-e151607033418.jpg?itok=uRcKDTbr
MediaCom wins media mandate for Vivo India

MUMBAI: Handset maker Vivo has awarded its media duties to GroupM’s media agency MediaCom. The account is estimated to be worth Rs 400 crore.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/sbi-revised-fd-rates.jpg?itok=Fm3WZRVu
SBI Life appoints Mullen Lintas & Mindshare

MUMBAI: SBI Life in its effort to establish a deeper connect with its consumers has appointed Mullen Lintas as its creative agency and Mindshare as the media agency, following a closely contested multi agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/maggi.jpg?itok=idVtR11A
Flipkart to exclusively launch Maggi special masala noodles

Nestlé India has announced that it will partner with Flipkart to launch MAGGI Special Masala Noodles, that epitomises the flavours of India and brings with it the goodness of 20 finely ground and whole spices, roasted to perfection.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/ipsos.jpg?itok=FQLRAbh-
Indians happy with Quality of Healthcarebut have concerns with Healthcare Systems and Diseases: Ipsos Study

55% Indians feel they have access to quality healthcare, 31% rate it neither good nor poor, while 15% rate it as poor. Interestingly, India is placed at the 11th spot in assessment of the quality of healthcare among the 28 countries covered in an Ipsos Global Advisor survey of more than 23,000...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/Birla_Cement.jpg?itok=RAb0ulmo
MP Birla Cement celebrated Independence Day with a flag without colours

Every year, at the stroke of the midnight preceding 15 August, India wakes up to pay a tribute to freedom. The nation celebrates Independence Day. The tricolour narrates a story of change and centuries of struggle. Together, the bands of saffron, white and green sing an ode to self sacrifice,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/cocacola.jpg?itok=v0ImZSxO
Coca-Cola restructures its leadership positions

Coca-Cola India has announced changes to its leadership structure with Sundeep Bajoria, earlier VP- strategy and insights, being elevated to VP--South West Asia (SWA).

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/dentsu_0.jpg?itok=5z2jkmfE
Dentsu One uses a cat to endorse new Honda Jazz

Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/menka.jpg?itok=VV8hWujT
Menaka Menon joins Leo Burnett Orchard as EVP & branch head for Bengaluru

Leo Burnett Orchard, The Leo Group’s full service integrated agency, has strengthened its senior management.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories