MAM

Hilfiger, Arrow cough up interesting offers to mark Father's day

MUMBAI: Call it opputunist marketing! To commemorate Father‘s Day (June 19th), Titan Industries has introduced, Tommy Hilfiger International Men‘s collection in India by entering into exclusive sub-licensing arrangement with GVM International, a member of the Murjani Group, for the marketing and distribution of Tommy Hilfiger watches in India.


On the other hand Arrow, the menswear brand, is giving an oppurtunity to its customers an opportunity to get closer to theone‘s Dad - this Father‘s Day by providing the free delivery service on the buy of any Arrow merchandise i.e. shirts, trousers, jackets or any accessories for their father.
 
The Tommy Hilfiger Father‘s Day Collection comprises three new ranges, "Rebel", "Turbo" and "Nantucket". The designs are meant to draw a semblance to speed, earthy motifs and a sense of sophistication as the principal themes are highlighted in the new collection.


The new Collections will be available at select World of Titan, Tommy Hilfiger flagship stores, key watch outlets and department stores like Shoppers Stop, Lifestyle and Central.


Arrow in the meanwhile has also thrown up a special offer for purchases that exceed Rs 2500. Arrow will deliver a bunch of flowers along with the gift chosen by the customer if purchases exceed Rs 6000 along with a bottle of wine.
 
India has witnessed a growing number of gifting occasions in the past few years, be it Valentine‘s Day, Mother‘s Day or Grandparents Day. Capitilising on these opportunities seems to be the new emerging trend.

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