Hero Honda lines up marketing activities around the World Cup

MUMBAI: Two wheeler company Hero Honda Motors, which is a global partner of the International Cricket Council (ICC), has unleashed a slew of activities offering opportunities for fans to realise their cricketing dreams and get closer to their cricketing icons.

Hero Honda has announced the “Karizma ZMR Cricket Championship” to be hosted in Colombo, Dhaka and 75 cities spread across the country prior to the World Cup.
Spanning over two weeks, the Karizma ZMR Cricket Championship will feature cricket teams from several city colleges, who will compete to be the best in their respective cities. 28 city teams will be finally chosen for the dream-come-true opportunity to take a ‘Victory Lap’ each during a World Cup match, hosted in their city or region.

In addition, many winners will also get another opportunity – this time to pose with the World Cup trophy, during the trophy tour being organised on the sidelines of the championship.

Moreover, one additional team will be chosen nationally through an online contest. This team will be chosen based on their performance in a cricket-based video game which can be played on mobile phones and computers. And this team gets the Biggest Prize of all – they will get to take their Victory Lap in the final match of the ICC Cricket World Cup in Mumbai!
Hero Honda is also organising a tour of the ICC Cricket World Cup trophy. The trophy has already been taken to Mumbai, Ahmedabad, Pune, Chennai, Hyderabad and Bangalore, and Colombo in Sri Lanka. It will now be taken to Delhi, Chandigarh and Dhaka (Bangladesh) so that fans can actually get to see the all-important trophy for themselves.

The cricket World Cup, to be played in India, Bangladesh and Sri Lanka, takes place from 19 February - 2 April 2011.
Hero Honda Motors senior VP marketing and sales Anil Dua said, “If big time cricket is here, you can trust Hero Honda to bring in exciting innovative concepts for cricket fans and enthusiasts. Taking a Victory Lap at an international cricket match – that too at an ICC Cricket World Cup match – is any cricketer’s dream. And Hero Honda is playing the catalyst in helping young, budding college cricketers realise that dream. Does it get bigger than this! It’s our own unique way of not just raising a cheer for the game of cricket but also for the fans – who have made cricket a religion in this part of the world.”

Latest Reads
Tata Motors signs three-year IPL deal with BCCI

MUMBAI: The Board of Control for Cricket in India (BCCI) yesterday announced its three-year association with Tata Motors as the official partner for the Vivo Indian Premier League (IPL). While brands now have started looking beyond cricket to spend advertising money, cricket continues to remain...

MAM Marketing MAM
Mahindra First Choice Services gets you to service your own car

MUMBAI: Mahindra First Choice Services (MFC Services), a chain of multi-brand car service workshops, and part of the $19 billion Mahindra Group, has launched a unique initiative, A Date with your Car. This one-of-a-kind experience will give car owners an opportunity to service their cars...

MAM Marketing Brands
Xiaomi partners TVF to promote latest TV range

MUMBAI: Xiaomi and The Viral Fever (TVF) have announced a strategic partnership for the recently launched Mi LED TV 4, Mi LED TV 4A 3 inches and Mi LED TV 4A 32 inches from the brand Xiaomi. Under that, TVF's library of videos and web-series will be available across all Mi TVs, bringing TVF's...

MAM Marketing Brands
Sports sponsorship in 2017 up by 14%: SportzPower-GroupM report

SportzPower, in association with GroupM's sports arm ESP Properties, has released its 2018 report on sports sponsorship in India.

MAM Marketing MAM
Mindshare elevates Prasanth Kumar, Amrita Randhawa to global roles

MUMBAI: Mindshare, the global media agency network, has announced two major leadership changes for its growth markets region.

MAM Marketing MAM
Kohli brand driving on the up

MUMBAI: From a rambunctious maverick to becoming India’s most celebrated player, Virat Kohli is the man that brands pay crores to get on board.  

MAM Marketing MAM
Big B sings acapella style for Navratna

MUMBAI: Navratna Oil, the ayurvedic therapeutic cool oil brand from the house of Emami has launched Amitabh Bachchan in a never seen avatar of an ‘acapella' singer. In a brand new music video, Big B can be seen crooning to the iconic song ‘Sar jo tera chakraye’ from the film Pyaasa in an acapella...

MAM Media and Advertising Ad Campaigns
Linc Pen encourages students taking exams

MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.

MAM Media and Advertising Ad Campaigns
JSW Steel leads fight against counterfeit steel

MUMBAI: JSW Steel, India’s leading steel producer has a new TV campaign which is a part of the company’s ongoing effort to create mass public awareness about the menace of counterfeit in the colour-coated steel products category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories