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Hero Cycles renews sponsorship of India Cyclothon

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MUMBAI: Cycling manufacturer Hero Cycles and Sport18, the sports marketing division of the Network18 group, have renewed their association for the Hero Cycles India Cyclothon. Three editions of the event - Delhi on 11 September, Chandigarh on 25 September and Pune on 26 February - will be held.

The India Cyclothon is a movement to promote the culture of cycling among the citizens and is built on the dual planks of environment conservation and fitness.

The event in Delhi would feature an International cycling race spanning 105 km. Two Indian teams will feature in the international race.

Hero CyclesMD Pankaj Munjal said, "It is an event that allows families to enjoy a day out together. We believe that these days there are not too may occasions for families to come play and participate together and this one, with its carnival like atmosphere is designed to make it a memorable day. Away from the confines of the home, away from television and computers, we aim to bring the outdoors alive, cut across age and economic barriers and let families sweat and shine to their heart’s content."

Sport18 CEO Satish Menon said, "It is an honour to hold the Cyclothon event for the second time in the Capital, We expect a big turnout for the Hero Cycles India Cyclothon. We have been conducting the India Cyclothon in different parts of the country and believe that in these times of global warming and economic slowdown, cycling is an ideal sport to adopt. It serves the dual purpose of staying healthy and being ecofriendly."

India Cyclothon has seen support from the likes of HDFC Standard Life, Hindustan Times, Parle –G. ,Lotto, RedFM, Café Coffee Day, Taj hotels and Bookmyshow. The fund-raising partner for the event is Wishberry.

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