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Helios Media wins FoodFood's ad sales duties

Mumbai: Divya Radhakrishnan‘s Helios Media has won the revenue monetisation services for Sanjeev Kapoor‘s food and lifestyle channel, FoodFood.

The channel‘s decision to partner with Helios Media is based on its assessment of the agency‘s strength and ability, said FoodFood co-founder and director Sanjeev Kapoor.

Radhakrishnan said, "With a dedicated food channel and even the GECs going the food route with primetime reality shows, we know that the food space is just beginning to simmer. With the fresh Chef‘s hat acquired by Helios Media, we are confident of the dishes panning out in the coming year."

For the record, FoodFood is a joint venture between renowned Chef Sanjeev Kapoor and Malaysia based media conglomerate Astro Media. The channel has just completed two years.

Meanwhile, launched in 2013, Helios Media is a specialty services company for broadcasters with verticals in sales, marketing, content advisory, content syndication, research and traffic management.

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