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HCL rolls ‘Change Begins with ME Tablet’ campaign

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MUMBAI: HCL has recently launched a new ad campaign for its product ME tablets, on the theme of the Brand’s philosophy of ‘change’.

The new campaign titled ‘Change Begins with ME Tablet’ has been created by the Saatchi & Saatchi and directed by Rajay Singh.

The ad portrays important moments in people’s lives and the changes brought by the HCL ME Tablets.

In this commercial HCL ME Tablet is shown playing an important role in changing the way business is done by a carpet seller in Kashmir. Initially the carpet seller was solely dependent on people entering his shop. But ME Tablet now enables him to take his shop to the world and thus expand his business horizons.

The commercial also shows how easy it becomes for the masses to find a job with a better access to job portals and enjoy latest music.

Saatchi & Saatchi India CEO Matthew Seddon said, “Technology is changing every aspect of our consumers’ lives. In our very first work for HCL ME Tablets, we have demonstrated the positive effect ME Tablets can have in the lives of Indian consumer. I think our creative team and the Director have pulled together a stunning set of commercials, which will connect with our customers and continue to drive the phenomenal growth being enjoyed by ME Tablets."

HCL Infosystems Global Head – Mobility Marketing Gaurav Tikoo added, “We all live in an era of globalisation today. No distance seems far, no mission seems impossible. And all this is aided by the technological advances that have taken place around us. Our positioning for the entire range of ME Tablets is ‘Change Begins with ME’. We do believe that ME Tablet can be a catalyst that enables change for the Indian consumer on various social and individual levels. This particular thought has been beautifully captured by Saatchi & Saatchi in the latest ad campaign.”

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