MUMBAI: SABMiller Group’s Haywards 5000 has launched a new ad campaign ‘Hausle ki Goonj’.

The brand had launched ‘Hausla Buland’ campaign last year with its anthem ‘Har Kadam Haulsa Buland’. The new campaign is now following up on its promise of showcasing stories inspired by people who have resolved to change their circumstances for the better.

It will now be taken nationwide with the anthem being sung in regional languages. Sung by Kailash Kher, the lyrics of the anthem has been written by Javed Akhtar.

The anthem will be taken to 65 cities across India in the states of Punjab, Haryana, Madhya Pradesh, Chattisgarh, Orissa, Maharashtra (ex-Mumbai), Puducherry and Kerala in their respective regional languages. A local singer will travel to these cities and perform the anthem in front of the home crowd. The video of ‘Hausle ki Goonj’ initiative will be then shown among masses in each of these cities.

SABMiller India director marketing Derek Jones said, "The ‘Hausla Buland’ campaign last year created a wave of faith and determination within the common man. We promised that we would bring you more stories that would inspire our audience to face up to life’s challenges with aplomb and here we are with thousands of stories from across the country. We are glad to see so many people are quietly taking these small steps of courage and resolve and have made their lives better. They are real examples of Hausla Buland and this anthem is dedicated to such epitomes of resolve.”