MUMBAI: Havells has launched a new television commercial titled ‘Bijlibaba‘ which is created by Lowe Lintas.

The new commercial communicates the energy-saving message in an engaging and thought provoking manner.

The film revolves around a person who is struck by lightning and thereby acquires a magical power of creating electricity. He can power every electrical gadget that comes his way and by doing so he is bringing electricity to the lives of the common people. He acquires a following and all that his followers require is a gesture from him to power their appliances. In the end the film reminds the viewers that there is no such person in their life and hence they still need to save electricity. And Havells products help them in doing that.

The television campaign will be extended to print, internet, digital and in-shop POSM.

Directed by R.Balki, the ad film is produced by Lintas Productions.

The creatives of the ad film are credited to Amer Jaleel, Shriram Iyer and Mohit Arora.