Havas Worldwide appoints Matt Weiss as Global CMO

MUMBAI: Havas Worldwide (formely known as Euro RSCG Worldwide) has appointed Matt Weiss as global chief marketing officer.

In his new role, Weiss will work closely with key leaders across the Havas Worldwide network to drive growth for the agency and its clients.

Based in the New York office, Weiss will officially begin his new role in January 2013.

Havas CEO David Jones said, "Matt joins our team at an exciting time for Havas Worldwide. We‘re coming off one of our strongest ever years for new business. The rebranding has underscored our unique integrated structure and digital-at-the-core model while acting as a real growth accelerator."

"Matt‘s experience working with some of the world‘s largest and most innovative brands will be a huge asset in driving our clients‘ businesses forward and with it our own growth," Jones added.

Weiss joins the network three months after Havas renamed its 316 offices (including India) to Havas Worldwide. According to the agency, in the last two months the agency has won Louis Vuitton globally, Berluti globally, Diet Coke in Europe, the European Central Bank, and La Poste together with the global Unilever data business.

Weiss replaces Naomi Troni, who was recently appointed CEO, Havas Worldwide Southeast Asia.

Weiss said, "I was drawn to the scope and scale of Havas Worldwide and their unique position as being one of the most agile, collaborative, and digitally innovative of all the global networks. Equally intriguing is their unique view of the changing marketing landscape - a deep understanding of how social media and corporate responsibility are intrinsically linked to drive business results for clients."

Prior to joining Havas Worldwide, Weiss has also worked with companies like McCann Worldgroup and kbs+.

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