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Havas walks away with ECB creative and media biz

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MUMBAI: Havas Worldwide Duesseldorf combined with Havas Media Frankfurt (MPG) to win the European Central Bank?s creative and media business following a bid called in by the bank in Frankfurt in July 2011.

The agencies have been commissioned to provide a pan-European information campaign for the launch of the second series of euro banknotes in the 17 countries of the European Union that adopted the euro. The pitch was led by Havas Worldwide Europe CEO Andreas Geyr and Havas Worldwide Germany MD business development Europe and COO Christian Claus.

Havas Worldwide will be the lead agency for all communication disciplines including TV, print, outdoor, radio, online advertising, direct marketing, microsites, PR and events while MPG will look after the media budget across Europe.

Geyr commented, "The win of this significant client for Havas Worldwide is another milestone in the agency?s success story. It also endorses HAVAS?s strategy of making Germany into a European hub alongside France and the UK as well as the power of integrating all disciplines including media planning and buying and digital. We are very proud to have won one of the most important and comprehensive pitches of the year and we very much look forward to working together."

From now on client operations will be supervised by a pan-European leadership team representing all involved agencies and communication disciplines, consisting of Havas Worldwide Duesseldorf for mass media communication, Havas Worldwide Paris (headed by Julien Carette) for PR/Press and Events, Havas Worldwide Digital for the multilingual microsite and Havas Worldwide Amsterdam for Online Communication.

The team will be headed by Guido Koerfer (director client services) and CCO Felix Glauner and Darren Reynoldson who will supervise the campaign throughout all disciplines.

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