Havas Media prepares for aggressive growth in 2012

MUMBAI: In a tough economic slowdown year, Havas Media had to ride through a quieter phase of growth as it parted with the Maxx Mobiles account, one of its top five clients, but retained the MTS business. And its prize catch was winning the entire media business of Parle Products, the account size of which is pegged at Rs 700 million.

"2011 has been a tough but an on-track year. Maxx Mobiles is the only business we gave up due to the poor health of the handset category and, hence, payment issues. But we managed to retain the MTS business despite fierce competition. And we closed the year by gaining the complete Parle AOR,"said Havas Media India & South Asia CEO Anita Nayyar.

Growth in 2011 was muted by the fact that there were lesser number of pitches called for. Havas participated in around ten bids and won about six.

"The industry did not see too many pitches for new accounts in 2011. Hence conversions have been a bit slow but our new business targets are on track. We expect the scenario to change in 2012 and will aggressively go for new business,"said Nayyar.

Havas formed alliances to ensure growth is smoother. Its media agency MPG partnered with Rediffusion‘s media brand TME to offer planning and buying services to clients of Rediffusion Y & R and its subsidiary Everest Brand Solutions.

"We are already on the path of initiatives, one of the most recent being an alliance with TME, the media arm of Rediffusion , wherein media for Rediff and Everest clients is being handled by MPG. This has allowed us to have prestigious clients like Parle, Heinz, Tata Motors, Paras, TVS Tyres etc under the MPG-TME brand. We are looking forward to more such initiatives across our offerings,"said Nayyar.

The agency also revamped its Mumbai office while Kolkata presence was established. Averred Nayyar, "We have revamped and strengthened our Mumbai office, which is gaining new clients and is ready to fight the market. The new clients that have come in after the revamp include History, Guffic, CNBC Awaz, Parle, Heinz, Taj, Tata Motors etc. We also have presence in the Kolkata market."

Havas Media has grown more than five times in the last five years. "Our growth is largely a function of two key factors - new business wins (like Hyundai, MTS, Kohler, Carlsberg, Bank of Baroda) and launch of diversified divisions like Havas Digital (Media Contacts, Mobext,Escelis), Outdoor- MPG Active, Havas Sports and Entertainment and BTL- MPG Solutions,"she stated, while refusing to disclose the financials.

Charting out the road for 2012, Nayyar said, "Growth will be through the organic route and getting new clients is the oxygen for this. The focus is entirely on providing the best services to our existing clients and pitching for new business. Our integrated offering provides clients to choose all or choose from complete communication services."

"Digital is certainly the focus area with more and more clients realising and appreciating the role of the medium in their business.Endeavour is towards strengthening this offer in media, search, social media and performance marketing through specialised services including conversion rate optimisation, attribution modelling and quality score management to provide a complete digital offering to clients,"said Nayyar.

Havas Media recently acquired a majority stake in Snapworx Mobile Inc, the mobile marketing arm of Philippines-based Snapworx Inc. Will it follow a similar route to grow its digital business in India?

Nayyar said the digital wing of the media agency is the one to look out for in the coming year, without clearly stating whether it would adopt the inorganic route. "Digital is certainly the focus area with more and more clients realising and appreciating the role of the medium in their business. Endeavour is towards strengthening this offer in media, search, social media and performance marketing through specialised services including Conversion Rate Optimisation, Attribution Modelling and Quality Score Management,"she concluded.

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories