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Havas Media launches Havas Media Ortega in Phillipines

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MUMBAI: Global media network Havas Media has made further investments in its Philippines operations with the launch of Havas Media Ortega.

The new company will be headed by Jos Ortega who will serve as chairman and CEO.

Ortega who has also picked up stake in the venture, sources close to the development informed indiantelevision.com.

Havas Media Ortega will be Philippines? first truly full-service media agency that is investing at scale across all of its component services. Ortega is the co-founder of advertising agency BBDO Guerrero Ortega who has served as CEO at JWT and is also the co-founder and current chairman of BrandLab.

Havas Media Ortega has integrated Havas Media?s existing gencies in the Philippines - MPG (global media communications network) and Media Contacts (part of Havas Digital?s interactive arm), with Collab and Mobext.

The post of chief collaborator will be handled by Tonypet Sarmiento who has worked with firms like Integration and Ace Saatchi and Saatchi in the past. Also on board is Hermie de Leon who was the CEO of Omnicom Media Group before joining Havas Media-MPG. Completing the team is Eduardo Mapa Jr. who, in addition to being a founding member of the Internet and Mobile Marketing Association of the Philippines, has led Media Contacts Philippines.

Havas Media Ortega chairman and CEO Jos Ortega commented, "What attracted me to Havas Media is its growth record and entrepreneurial spirit. I felt it immediately when I first met the CEO Alfonso Rod??s Vil?  and Vishnu Mohan. As a strategic planner, I am also impressed with the group?s commitment to thought leadership. Artemis is a breakthrough tool and Havas Media?s Meaningful Brands framework and analysis takes the lead in the next generation business model. These are revolutionary ideas and I am looking forward to being a part of these developments and new thinking."

Vishnu Mohan, CEO of Havas Media APAC said, "The creation of this heavyweight and inspirational team is a testimony to our commitment to the region and the strength of the existing teams who have done so well over the past two years. The digitalisation of media and convergence of technology has created a totally new and constantly changing media landscape that requires new solutions. While many other organisations are broken into silos that don?t allow them to have a systemic view on communications activity, Havas Media Ortega?s new integrated structure allows the teams to work across both disciplines and platforms to create deeper more meaningful campaigns for clients."

Alfonso Rod??s Vil? , CEO of Havas Media concluded, "The move comes as part of a wider vision to build a strong and powerful Havas Media operation in the markets of the future - and as one of the top ten social media markets in the world and with a predicted double digit growth rate, the Philippines is certainly one of these markets. We are proud of our teams and their achievements and delighted that some of the country?s leading gurus have chosen to join us."

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