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Havas Media Group wins LG Electronics' media mandates

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MUMBAI: Havas Media Group will oversee LG Electronic‘s media business in over 60 countries. Managed under its Arena brand, the group will oversee LG

Havas Media Group CEO Alfonso Rodés

Electronics‘ media business in over 60 countries. The announcement follows the unveiling of LG‘s new corporate identity last week.

On the account win, Havas Media Group global MD Dominique Delport said, "LG is one of the most prestigious and sought-after global electronics brands to go into pitch this year. LG‘s passion in using technology to create happier, more satisfying lives for consumers around the world works with our long standing investment into meaning communications with our meaningful brands analysis. The LG team also shares our positive energy and ability to change. This win has come at a good time for us all. The development of the Arena network and the current energy and enthusiasm within the group creates a strong foundation from which to build this important partnership."

Havas Media Group global MD Dominique Delport

Arena will continue to be managed by Havas Media Group‘s executive committee, led by Havas Media Group CEO Alfonso Rodés and its global managing director Dominique Delport.

"We look forward to a fruitful working relationship with Havas Media Group and have high hopes that the energy they bring to the table will be a good match for LG," said LG Electronics EVP and global marketing officer Ki-wan Kim.

LG Electronics EVP and global marketing officer Ki-wan Kim

Kim added "With Havas as our media partner, I‘m optimistic that we‘ll be able to engage consumers in meaningful ways that make them smile."

This announcement follows on from the latest phase of Havas‘s integration strategy as it moves to create the most simplified and agile media group in the industry.

"This is another large global win for the Havas Media Group and demonstrates the success of our recent ‘digital and data‘ integration strategy. Our track record for winning prestigious global accounts is fast growing and this recent win is a great testament to our teams and our agility", added Havas Media Group CEO Alfonso Rodés.

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