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Havas Media expands Mobext to Indonesia and Hong Kong

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MUMBAI: Havas Media Asia Pacific‘s mobile marketing brand Mobext has further expanded in the region with the launch of operations in Indonesia and Hong Kong. The move comes after the launch of its Singapore and Malaysia offices earlier this month. With this, Mobext is now present in six markets in Asia including the Philippines and India.

The Indonesia office will be headed by Rahul Nambiar while Jason Kwong, the current head of Media Contacts Hong Kong, will be taking on the additional responsibilities as the head of Mobext in the region. Mobext Indonesia has already won mobile projects from brands like AXA Mandiri and Danone.

The group also announced the promotion of Arthur Policarpio to Mobext Asia head from Mobext Philippines CEO. Policarpio will lead the agency‘s efforts to build on the expertise and best practices in the area, drive integration with network agencies and grow the business.

Havas Media Asia Pacific CEO Vishnu Mohan said, "Mobile is one of the key disciplines that we have identified for growth and expansion. The growth in mobile and wireless devices has far outstripped the growth in personal computers. If you look at Asia Pacific, mobile has evolved beyond a touch point in consumer‘s life. In China and India, we are seeing exponential growth in mobile usage even in the tier 2 and tier 3 cities. Our ambition is to ride on this growth and deliver our world class mobile marketing offering to brands looking to expand in some of the biggest markets in the region."

Policarpio said, "There is a lot of positive momentum at Mobext in Asia. We are very excited about the launch of Mobext in Indonesia and Hong Kong. The teams are looking forward to working closely with our current network of local clients in order to bring cutting edge mobile marketing that truly delivers outstanding business results."

Currently present in 19 markets globally, Mobext offers a end-to-end, mobile marketing agency service to clients. The agency‘s offering includes messaging services like sms and download; mobile internet services like WAP consulting and development, mobile display, mobile search; proximity based services including LBS and mapping. The agency also offers integration through reporting and analytics by Havas Digital‘s campaign management platform.

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