MAM

Havas Media acquires US-based experiential marketing firm

MUMBAI: In a bid to boost expansion of Havas Sports & Entertainment operations, Havas Media has acquired US-based experiential marketing company Ignition.


Ignition operates in the USA, London and Moscow and has strongholds in Atlanta and New York.


The acquisition aims to give form to Havas Sports & Entertainment‘s strategy to up-weight its global brand engagement offer, particularly in the run up to the London 2012 Olympic and Paralympic Games and the 2014 FIFA World Cup Brazil.


The move will significantly increase Havas Sports & Entertainment‘s capabilities in the US, the company said. Ignition along with Havas Sports & Entertainment and Cake Group agencies (part of Havas Media) will help in delivering experiential campaigns in markets complementary to the network‘s existing local footprint, which now spans 34 offices in 20 markets.


The acquisition will also complement Havas Sports & Entertainment‘s current branded content, social media, sponsorship consulting, PR, brand experience and research offers.


Along with synergies in location and expertise, Ignition also adds long-retained client base with brands such as American Express, BP, Delta Air Lines, ESPN, Kia, United Nations Foundation, Victoria‘s Secret and The Coca-Cola Company (with whom it holds a prestigious ‘global partner‘ status).


Ignition will continue to be managed by Mike Hersom, current ignition president, alongside Cindy-Ann "CA" Hersom, CMO, and Dill and Susan Driscoll, the original founders. Hersom will report into Havas Sports & Entertainment‘s global president and CEO Lucien Boyer.


"We are proud to welcome Ignition to the Havas Sports & Entertainment network. Together we will achieve great things thanks to Ignition‘s expertise and outstanding reputation for delivering sustainable consumer experiential events around the world," said Boyer. "Ignition will add tangible value to the Havas Sports & Entertainment and Cake Group agencies in our network, helping to reinforce our strong global offering at a very interesting time for brands in Sports & Entertainment".


Hersom added, "Today the ignition brand goes truly global. With Havas Sports & Entertainment‘s infrastructure, insight and reach, coupled with our 15 year track record of leading complex international consumer campaigns, we are now poised to take our magic to scale for sustainable growth."


This move is part of Havas‘ acquisition strategy to both develop and expand core areas of expertise and to target entrepreneurial, innovative forward-looking agencies that use creativity and technology to develop better relationships between consumers, brands and their wider communities.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/raj-nayak-and-asish-bashin.jpg?itok=kl9F_1OQ
Ad Club, AAAI to fight violence against women together

The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to launch a campaign to pitch communication as a force for good and battle the scourge of violence against women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/policy-bazar.jpg?itok=tOsXapRD
Bhool Kar Bhi Mat Bhoolna Policybazaar.com

Policybazaar.com, India’s largest insurance website and comparison portal, has launched a new television campaign, with the tagline “Policybazaar.com Par Term Insurance Lena Bhool Kar Bhi Mat Bhoolna.” The campaign aims to highlight the importance of having a term insurance plan.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/havas.jpg?itok=OEBtXJEx
Havas Media's new identity tells story of brand ethos; new logo embodies integration of services

Created by Havas (the creative division of the group, formerly known as Havas Worldwide) New York team, the new ‘h’ logo lockup comes from the concept that Havas (Group) is great because of the sum of its parts. In this spirit, the logo concept developed embodies the integration of services,...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/bluestone-800x800.jpg?itok=aHphRh4_
'Choose Your Twinkle' on Valentine's

BlueStone.com has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the ‘...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/poll-800x800.jpg?itok=kiCl5VHL
EC to screen govt ads; PM photo on hoardings disallowed

Even as the Election Commission has set up committees to screen and clear government advertisements in various forms in the five poll-bound states, it has asked the cabinet secretary to remove the prime minister Narendra Modi’s photograph from hoardings at petrol pumps in Goa and gas consumer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/varun-ketan.jpg?itok=pPdhKnGW
Not a Grey moment to lose, Advance with Crocin

MUMBAI: A body pain can upset your daily schedule. In a fast paced life, we're constantly on the go and there’s no room for any downtime. Crocin Advance comes in handy at those times when a sudden pain slows you down and you need to be back in action real quick.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/havas--800x80.jpg?itok=M5noy3-7
Havas re-purposes 25 pc staff for data & programmatic; next phase in Feb

Havas Group has re-purposed over 25 per cent of its employees (5000 out of 20000) to become 100 per cent Programmatic through a new proprietary training programme that reinforces the together strategy and provides an uncommon foundation for all employees.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/grey-800x800.jpg?itok=GAW5DV7t
Grey strengthens A-Pac team with triple hire

Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey Group Singapore.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/12/hindustan-liver_0.jpg?itok=-BRtfgja
It's all FMCG brands among top 10 TV advertisers in week one of 2017

BENGALURU: Hindustan Lever Limited (Lever) brands led the FMCG brands with a massive 96,682 television advertisement insertions (36.03 percent of the total insertions by top 10 advertisers). The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories