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Havas group acquires digital agency Immerse in Malaysia

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MUMBAI: Havas group is strengthening its capabilities in the growing Malaysian market with the acquisition of award-winning digital agency Immerse, which will integrate with the group’s creative operations and will be rebranded as Havas Immerse.

Taking forward Havas’ pioneering Together strategy, Havas Immerse will become an integral part of Havas Village Malaysia by adding its digital prowess and client relationships to the group’s robust creative and media offering in the market.

Immerse was set up in 2004 as a digital agency primarily specialising in providing strategic creative consultancy and digital marketing solutions. The 50-people agency services a diverse portfolio of client brands in Malaysia and Singapore including Volvo, Mitsubishi Motors, F&N, Wrigley and a wide range of Unilever brands such as Dove and Magnum.

Havas Group chairman and CEO Yannick Bolloré said, “We would like to welcome Immerse to the Havas family. Immerse talent will further strengthen our expertise in Malaysia which is an extremely significant market for the Havas group. This acquisition signifies our commitment in this region of Southeast Asia that has witnessed a great momentum in the last few years.”

Following the acquisition, Immerse’s founders Jeffrey Tang and Kerry Khoo will join forces with Andrew Lee, managing director of Havas Malaysia, to lead Havas Immerse reporting into Vishnu Mohan, chairman and CEO of Havas Group Southeast Asia. Additionally, Kerry Khoo will take on the role of chief creative officer for Havas Immerse.

Jeffrey Tang and Kerry Khoo commented, “We have a great relationship with Havas’ local and regional leadership teams, and have been attracted to their entrepreneurial spirit and the agency’s cohesive Havas Village proposition. The Havas Village concept of bringing together the best talent and disciplines under the same roof is especially exciting, as we now have the opportunity to hack our own growth, and immediately offer a full suite of marketing services under one umbrella.”

Vishnu Mohan added, “Immerse reflects Havas' collaborative and entrepreneurial spirit and we have shared a wonderful relationship with the team for several years. Keeping in mind our shared values and Immerse’s cutting edge digital expertise, Immerse will prove to be a great addition to Havas Village Malaysia.”

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