Havas Digital’s Mobext launches global mobile messaging platform

MUMBAI: Havas Digital’s mobile marketing agency, Mobext, has launched a proprietary global mobile messaging platform.

The platform, named Simplified Automated Messaging (SAM), will allow companies to launch sophisticated, multi-country mobile messaging campaigns.

The platform offers features like the ability to send personalised, highly-targeted SMS to an opt-in mobile database and execute 2-way SMS marketing campaigns with provisions for polling, voting, trivia, contests, data profiling, couponing and on-pack promotions.

The platform is managed and hosted from Philippines where it is already live along with India and Argentina. It is slated to be launched in all other Mobext markets worldwide, namely: Brazil, Mexico, Colombia, Chile, UK, Poland, Portugal, Spain, France, U.S., Indonesia, China, Singapore, and Canada before end 2012.

In Asia, the platform will be launched before the end of the year.

Havas Digital EVP - global director of product development Rob Griffin, “With the exponential growth in mobile and mobile‘s growing importance in creating meaningful brands, Havas Digital is proud to be rolling out Mobext‘s ‘SAM’ for our clients. Mobile messaging is often overlooked due to mobile rich media, smartphones, and tablets but we feel it is a critically efficient element when optimizing a consumer‘s experience with a brand by supporting and enhancing CRM, social media, and promotional activities.”

Mobext APAC head and Mobext Philippines CEO Arthur Policarpio said, “The problem with most SMS marketing platforms is the high-degree of complexity as well as lack of global scale - it is an extremely complicated process to secure short codes as well as SMS push pipelines on a per country basis. SAM simplifies all this. SAM enables enterprises of all sizes to quickly launch a multi-country, mobile messaging campaign - all from a simplified, easy-to-use web-based platform.”

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