MUMBAI: Harshad Hardikar has returned to Ogilvy. He rejoins as senior vice president, ecommerce and CRM practice, OgilvyOne India. Hardikar‘s previous stint was at rediff.com where he spent a year handling Rediffshopping.

Before joining rediff.com, Hardikar was with OgilvyOne for four years as Mumbai head. He has over 15 years experience in CRM/loyalty that he garnered during his work years with Select Direct, iContract, ICICI Bank and OgilvyOne. He was responsible for the launch of India‘s first coalition loyalty programme called iMint (now Payback).

Hardikar said, "I am glad to be back at OgilvyOne. We are witnessing unprecedented growth for Ecommerce and ECRM in India. Our clients are actively looking for solutions to sell online as a cost efficient revenue stream. My mandate at OgilvyOne is to lead this practice nationally and manage our clients Ecommerce/CRM needs end to end."

OgilvyOne India president Kunal Jeswani said, "The best service we can do for our clients is to bring in talent that can make a difference to their business. Harshad represents just that, the best available talent in CRM and Ecommerce. He understands the intricacies of digital relationship marketing and can use it to demonstrate a real impact on our clients businesses."