Happy New Year for Star Plus as it clocks 396 GRPs

MUMBAI: Consolidating its numero uno position, Star Plus has added 28 GRPS (gross rating points) to its previous week‘s tally to start 2011 with 396 GRPs.

The channel got support from the newly created joint venture awards property, Big Star Entertainment Awards, which clocked 5.5 TVR from its telecast on 31 December. Incidentally, this is the highest rating an event has got on television over the last 28 weeks (since Star Parivaar awards). 
The Awards event reached out to 31.4 million viewers over 2.5 hours, contributing 26 GRPs to the channel during the week.

Star Plus also got a boost in the weekday 7-8 pm band with Saathiya getting a 6.1 TVR (from 5.8 TVR in previous week) and Sasural Genda Phool clocking 5.5 TVR (from 5.1 TVR), according to Tam data (C&S, HSM) for the week ended 1 January.
Meanwhile, Colors and Zee TV retained their second and third positions with 283 and 224 GRPs respectively. Both the channels lost seven GRPs compared to the previous week.

For Colors, its newly launched fiction in 6.30 pm band - Maati Ki Banno - averaged 1.5 TVR with the launch episode delivering a 1.6 TVR, while the repeat of the Salman Khan starrer Dabangg on Sunday rated 4.5.
For Zee TV, the popular dance reality show DID Doubles launched well, delivering a 4 TVR for the week. The launch episode got a TVR of 4.6, reached out to 25.million viewers and had a timespent of 25.1 minutes, according to Tam data.

Among the other Hindi GECs, Sony Entertainment and Sab remained unchanged with 179 GRPs and 146 GRPs for the week ended 1 January. Imagine TV added three GRPs to end the week with 86 GRPs while Star One and Sahara One were hovering at 38 GRPs and 31 GRPs respectively.

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