MAM

Happy expands services with Design Cell

MUMBAI: Bengaluru-based creative agency Happy has launched a new division -- Design Cell -- as part of its expansion plans. The new division will be led by Shilpa Colluru in Bengaluru and Pallavi Nayak in Mumbai. The company had started Mumbai operations in January this year.


Design Cell will offer services in the areas of identity creation, branding and packaging, along with retail and environment design. While business development will be driven from Bengaluru and Mumbai offices the division aims to service clients across India. The creative delivery, however, will continue to take place from Bengaluru.


Happy CEO Kartik Iyer said, "We have been offering design services to many from the day we started. We‘ve also been fortunate to win a few awards for our work in Design. We took our time to build a body of work and crystallise on a strategic design process that is our own. The design cell shall work as an independent unit with its own business targets and talent pool. We see a huge opportunity in this space and are confident we can inject new energy and excitement in this space."


Happy COO Praveen Das added, "Having a specialised design cell only seemed like a natural progression for us as it allows us to do a lot more for our clients. It also makes more sense for companies and brands that have been newly formed and are preparing for a launch."


According to Iyer Design is more than just making things look pretty. "There is science behind effective design. India is at a stage where her people have begun to develop a strong aesthetic sense and appreciation for design. We believe that this will play a strong ancillary role in shaping the way Indian businesses look at branding and design as a key to drive growth," Iyer said.


In the past, Happy has designed for projects like The Lee Never wasted Bag and The Skinny jeans packaging for Lee. The agency was also responsible for online fashion retailer Myntra.com‘s new logo. Happy also created the logo and worked on the store experience of fashion retailer Basics Life.


Apart from Design, Happy‘s creative wing is behind the popular Flipkat.com advertisements featuring small children as grown-ups.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/nair%20%281%29.jpg?itok=NvoZ7N0S
On a roll, Amazon sells brands and showcases content

Amazon is on a roll. Both, its digital and e-commerce platform have signed deals with three well-established companies. A studio ChuChu, a global online marketplace M&S and a popular brand YepMe.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/tide%20%281%29.jpg?itok=KEVp7lOI
#CollarUpWithTide adds to pride of Indian women

Tide Plus, one of the leading fabric care brands in India from P&G, has introduced the New & Improved Tide Plus. The New version of India’s popular detergent brand has undergone a formulation upgrade, leading to a superior, better performance! Leading actresses Drashti Dhami, Mouni Roy,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/sanjay%20%281%29.jpg?itok=5IFSM3wM
Sapient India appoints Sanjay Menon as MD

Sapient has announced that Sanjay Menon has taken over the position of managing director of Sapient India with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/World-Hyatt.jpg?itok=1fVpGiDt
MullenLowe's Hyatt campaign launched at Oscars

MUMBAI: Hyatt Hotels Corporation has announced the launch of World of Hyatt, Hyatt’s new global platform grounded in the simple idea that a little understanding goes a long way. This reflects Hyatt’s purpose and reaffirms its commitment to building genuine and trusted experiences and engaging its...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Triangular-Plastic-Crayons_0.jpg?itok=kSW-xyE3
Kokuyo Camlin unveils funky stationery

MUMBAI: Kokuyo Camlin Ltd (formerly known as Camlin Ltd) premier stationery and art marketer recently launched funky and innovative products for school children. From the unique triangular plastic crayons to some other cool stationery products. Triangular Crayons!

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Kabir-Bedi-Sightsavers.jpg?itok=YUzlGeRi
Kabir Bedi is Sightsavers' brand ambassador

MUMBAI: Sightsavers, a leading global development organisation working in over 30 countries to combat avoidable blindness and promote equal opportunities for visually impaired announced its association with internationally acclaimed actor and director, Kabir Bedi as its brand ambassador.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Max-Emerging-Star-17.jpg?itok=xV7DmWkw
Max Fashion launches 'Max Emerging Star'

MUMBAI: Max, a leading international fast fashion brand, has announced its new property ‘Max Emerging Star’ which will serve as the perfect platform for India’s aspiring actors, dancers and fashion enthusiasts to fulfill their dreams and get groomed for superstardom. The contest is focused on the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Raj-Nayak%20%281%29.jpg?itok=8WKUGJMz
Abby Awards 2017 shortlists to be available for review

The iconic and pioneering Creative Awards - Abby 2017 has set another benchmark in transparency and efficacy. After receiving the highest ever number of creative entries, the first round of the prestigious Abby awards judging is presently on in multiple locations. The shortlists selected by the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/star-plus%20%281%29.jpg?itok=a3XZn0Yb
Star Plus brings 'Nayi Soch' with Aamir for Women's day

MUMBAI: Star India has constantly endeavoured to inspire social change through its thought-provoking programming, and this mission is reflected in the journey of its ‘Nayi Soch’ (new thinking) campaigns, which have continued to positively impact millions of lives.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories