Happy Creative wins creative mandate of Maiyas foods & Amante

MUMBAI: Bengaluru-based Happy Creative Services has bagged the creative mandate of two brands - Maiyas foods and Amante.
Both businesses have been won without a formal pitch process.

Maiya‘s is a processed foods initiative by Dr. Sadananda Maiya - the man behind the now Norwegian owned MTR enterprise.

Meanwhile, Amante is a lingerie brand owned by MAS holdings group based in Sri Lanka.

The Maiya‘s brand is planning to launch ready to eat and ready to cook packaged foods spanning a variety of a 100 snacks and dishes in the country. The agency has been chosen to communicate the launch of new products.

Maiya said, "While we are about preserving traditional foods, we are also about innovation in the way we make sure it lasts in all its purity after being packaged. In that way we are a cross between the past and the future. We chose Happy because we wanted a young agency would could understand and communicate the same."

Happy Creative Services CEO Kartik Iyer said, "It‘s great to be working with Mr. Maiya again. Some of us at Happy have had the opportunity to work with him in our previous jobs. He is a very inspiring person and an unconventional thinker himself. It‘s an honor to be chosen to launch his own personal brand."

"Happy Creative Services have been appointed as our advertising agency because we believe they have the ability to inject unshakable awareness and loyalty for Amanté into the Indian fine lingerie consumer‘s mind, benefitting both," Amanté CEO John Chiramel said.

Happy Creative Services COO Siddhartha Roy added, "We were awarded the Amante business on the basis of our experience in the fashion-apparel space, our flair for media-agnostic innovative thinking and our expertise in building brands ground-up. That‘s what makes this win extra special for us."

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