The three-month campaign will be held across Delhi, Mumbai, Bangalore, Hyderabad and Kolkata in 25 corporate parks and is aimed at informing and engaging consumers about Samsung‘s extensive range of touch phones in three phone categories - style, multimedia and business.

Said Hansa Events & Activation national head Dipankar Chakraborty, "We knew we wanted to engage the target group at different levels. We carefully selected the locations and strategised the core thought of the activation, and then went further and decided to engage with the target even at their workplaces through direct marketing, special demonstrations for the CEOs and postering."