MUMBAI: Hansa Research and MSW ARS have announced their partnership by launching their communication measurement services in India.

“With this tie-up, we bring a significant range of services to the Indian market, thereby helping clients optimise their multimedia communication from the idea stage to the final execution stage: and also measure and improve the ROI of marketing investments,” says Hansa Research Group MD Ashok Das.

“Our collaboration will work across the brand building continuum from strategic studies to measuring new creative ideas to in-market measurement," says MSW ARS MD Steve Jagger.

“Led by executive director Muthukumaran with three decades, we are equipped to offer the entire suite of MSW - ARS services from all our offices," Das added.