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Hakuhodo Percept creates new campaign for Xperia Z

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MUMBAI: Sony India has launched a new campaign, ?Experience the Best of Sony in a Smartphone?, for its brand new product ?Xperia Z? this March.

The ad film has been created by Hakuhodo Percept.

The challenge for Hakuhodo Percept was to make the communication sound as impressive, as grand and as incredible as the product. The Katrina Kaif ad showcases how the features of Xperia Z add life to every moment she lives.

The commercial is directed by Ben Hartenstein.

Hakuhodo Percept ECDs Sabuj Sengupta and Shobhit Mathur said , "The aim was to creatively and effectively highlight, that this Smartphone has the most amazing sound, the most awesome camera and the most incredible display one has ever experienced."

Sony India head marketing communication Ryusuke Fukushima said, "This is our biggest launch of the year. We wanted to create a buzz in the market and make sure people get excited about the smartphone that brings together the best of Sony."

The ad aims to create a stir in the competitive market of smartphones and establish Sony?s ?Xperia Z? as the best of three worlds - display, sound and pictures.

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