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Hair & Care promotes quick, easy hairstyles with new TVC

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Mumbai: Hair & Care has rolled out its new television commercial titled ‘Twist and Turn’ that has been created by Taproot India.

Taking a slice of life from the young female audience, the new campaign by Hair & Care introduces quick and easy hairstyling in the category by promoting twist and turn hairdos.

As a part of the Twist and Turn campaign, the new TVC hinges on the insight that there is no better way to change your look and make an impression than to change your hairstyle.

Talking about the concept behind the TVC, Taproot India associate creative director Pallavi Chakravarti said: "For our TG, sameness is boring. Each day has to be different, each tale needs a twist. By highlighting Hair & Care‘s new promise of Twist and Turn hair, the idea was to combine great hair styling and the excitement of doing something new with their fun, mischievous way of life."

The campaign went live on digital before breaking on TV, given that the average youth today spends more time on the internet than TV.

The brand will be engaging with young girls on its FB page through styling tips, latest hair trends and a step-by-step hairstyling guides.

Shraddha Sharma will continue her association with Hair & Care through an array of digital engagement activities planned for the new Twist and Turn campaign.

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