GSKCH repositions Horlicks

MUMBAI: GlaxoSmithKline Consumer Healthcare is repositioning its Horlicks brand as Horlicks Gold.

This is a phased launch; south and east are the first markets for this launch.

The launch of Horlicks Gold will be supported by a strong advertising and marketing campaign and 360 degree activation to create awareness.

Taking the equity of the brand Horlicks to the next level, this launch reiterates GSKCH’s commitment to provide consumers with the best products for them to live better and healthier lives. The marketing plan also includes TV advertising, print, digital and on ground activation at relevant touch points, the company said.

After a lot of consumer research, the company has developed Horlicks Gold to meet the increasing nutritional requirements of kids.

Horlicks, GlaxoSmithKline Consumer Healthcare, India GM Puneet Das said, “With Horlicks Gold, we reward our consumers with the best ever proposition from Horlicks. Every mother wants to give her child the very best and that is why are confident that the new Horlicks Gold range will be very successful amongst our consumers.”

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