GroupM launches Y-Co in India

MUMBAI: WPP‘s media agency GroupM has launched an initiative aimed at leveraging the talent of its younger executives.

The agency network has nominated a committee of 14 individuals from across all its agencies and specialist units to a youth executive committee called Y-Co.

All the individuals nominated to Y-Co are star performers in their 20s.

According to GroupM, the Y-Co will help the agency drive its strategic agenda forward with creative, youthful ideas and initiatives. It will complement the executive committee (senior leadership team) and work like a mini EXCO.

GroupM South Asia CEO CVL Srinivas said, "In a dynamic and digitally charged industry like ours, youngsters have a much better grip of what is going on. We felt it was time we gave them a platform for full and effective participation in decision-making. Implicit in this commitment is an acknowledgement that young people are part of the solution and catalysts of change."

Y-Co was formally launched by GroupM Global president Dominic Proctor during his recent visit to India.

GroupM talent head Sonali Vaidya said, "We have a great talent pool of high performers amongst our younger staff. We plan to give them all a chance to be a part of Y-Co by rotating membership. We hope to build a better connect between the seniors and juniors of the organisation through this initiative."

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