MAM

GroupM ESP executes sponsorship deals worth $15 million for IPL 6

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: GroupM ESP, the entertainment and sports practice of media agency GroupM Media India, has said it has enabled and activated on-ground sponsorship deals worth $ 15 mn between various IPL teams and sponsors for IPL season 6.

GroupM ESP has been an active intermediary and enabler, for clients and their brands and team owners and their franchises seeking to leverage the IPL on-ground sponsorship platform, by providing end-to-end IPL related solutions.

Group ESP Head of Sports and Live practice Vinit Karnik says "We?ve been part of IPL since its inception and we strongly believe that IPL is India?s biggest and the most powerful marketing platform for brands to leverage the combined appeal of cricket and entertainment."

"The total value of all the on-ground deals enabled and activated by GroupM ESP in IPL 6 is estimated at US $ 15 mn," reveals Karnik.

The sports marketing agency worked closely with Sun TV Network?s IPL team Sunrisers Hyderabad. It enabled the new franchise to get off to strong start with 10 on-ground official partners/sponsors including Make My Trip, 7UP, Garnier, Kingfisher, Livein Jeans, Manyavar, Sheltrex, and RN Sports.

Apart from Sunrisers Hyderabad, other high profile deals managed by GroupM ESP include Bajaj Allianz and Mumbai Indians, Flying Machine and Royal Challengers Bangalore.

The agency had also advised Vodafone on renewing its on-ground sponsorship deal with IPL for another five years backed by a comprehensive valuation exercise based on proprietary data and insights.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/money.jpg?itok=7KNzWnjT
Matrimony.com bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, Matrimony.com recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/mar.jpg?itok=jNxxH45I
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/RIVERS.jpg?itok=TaXS7yhM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/team_1.jpg?itok=AN_y8HiE
The Minimalist strengthens leadership team

The Minimalist, one of the fast-growing design and digital companies, has boosted it leadership team with the appointment of head of interaction design Rohan Saraf, lead, user interface Amit Rajapurka.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/wat_0.jpg?itok=kCLmmIa3
WATConsult bags Domino’s India’s digital media mandate

WATConsult, the digital and social media agency from Dentsu Aegis Network India, has recently won the social media mandate for Domino’s.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/main.jpg?itok=8YOhQkDh
Ad industry calls for regulatory body to monitor plagiarism

Creativity sometimes takes inspiration from past creatives but what if it is an entirely copied one? Plagiarism (or inspiration), is a never-ending burning issue in the advertising world. A little similarity can be overlooked but complete knockoffs are just astonishing.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Vikram_Sakhuja.jpg?itok=3BfvSeUm
MRUC appoints Vikram Sakhuja as chairman of IRS tech committee

MRUC has appointed Madison Media Group CEO and OOH Vikram Sakhuja as chairman of the IRS Technical Committee (TechCom). Sakhuja will replace DDB Mudra Group executive director NP Sathyamurthy whose term comes to an end.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Kiran_Khalap.jpg?itok=y7y4Qxq5
Chlorophyll launches offerings to bridge brand creation and execution gap

End-to-end brand consultancy Chlorophyll has launched new offerings on Independence Day, as it enters its 20th year. Chlorophyll co-founder and MD Kiran Khalap said, “As we complete 19 successful years powered by relentless learning, I am delighted to present chlorophyll 3.0, which, with several...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Okinawa_Autotech.jpg?itok=ZvPnWN_g
Okinawa Autotech launches Facebook campaign #FreedomFromFuel

The astronomical rise in fuel-run vehicles in the country has resulted in a massive problem of air pollution in India. As the pollution levels shoot up in an unprecedented manner, Okinawa Autotech Private Ltd, one of India’s fastest growing and most disruptive e-automobile manufacturer is striving...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories