Group M to launch Xaxis in India in 6 months

MUMBAI: Xaxis, Group M‘s audience buying company is initiating a nine-market roll out in the the South Asia region over the next six months. The company has announced the opening of a headquarter in Singapore, while the next markets will include India, Malaysia, Taiwan, Vietnam, Indonesia and Hong Kong.

According to an official communiqué, the existing Xaxis operations in Australia will also come under the umbrella of the new headquarters, which represents the industry‘s most comprehensive network of digital endpoints across online, mobile, social and video platforms.

Global digital media executive Michel de Rijk will be joining Xaxis Asia-Pacific as managing director. Prior to Xaxis, de Rijk was with a digital ad firm EyeWonder as senior executive. He has also worked for Dutch publisher De Telefoongids.

de Rijk said, "As the largest audience-buying company in the world, Xaxis has an unmatched understanding of the global digital media-buying space along with local presence and expertise in each market it operates in. This combination allows Xaxis to deliver proven audience solutions that are custom-fit for executing targeted campaigns market by market. From mobile in Indonesia to video in Taiwan, Xaxis offers maximum precision when delivering ads in all markets."

Xaxis CEO Brian Lesser added, "This commitment to expansion throughout the Asia-Pacific region follows a year of success and growth in North America, Europe and Australia. Ad spend in the region is expected to reach $170 billion within the next two years with online ad spend making up 31 per cent of the growth. Our clients have asked us to apply our knowledge and experience executing audience campaigns to the region. This launch displays the first step in our commitment to the region and will be followed with an aggressive expansion."

Xaxis provides audience buying solutions to more than 700 global advertisers, delivering over 300 billion impressions each year. The proprietary Xaxis data management platform (DMP) houses the collection of audience portraits. Xaxis DMP allows advertisers to measure attribution, offline ROI, audience insights and brand impact based on the entire digital plan, not just the Xaxis portion of the plan.

GroupM Asia Pacific CEO Mark Patterson said, "We have ambitious plans with Xaxis in the region. Our drive for value and improved audience delivery for our clients, as well as ownership of that capability - versus outsourcing as many groups do - will help us deliver on both, securely and rapidly, for our clients across the region and the digital spectrum."

By year‘s end, Xaxis plans to have offices in over 25 markets around the world.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories