Grofers buckles up India for the Grand Orange Bag Days

Launches 360° marketing campaign ahead of Sale Period

MUMBAI: India’s biggest Grocery Sale – Grand Orange Bag Days by Grofers is just around the corner and the brand has left no stone unturned for the launch of the Sale. The 360° marketing campaign roll-out includes launch of television commercial, print advertisements, radio sports, billboards, transit advertisements and online marketing spread.

With this Sale Grofers aims to bring Bharat on e-commerce platform. Thus far, 1 Million+ users have already signed up for the Grand Orange Bag Days which will be held from January 19 to 27, 2019. Grofers has a loyalty based subscription program called Smart Bachat Club (SBC) which has six lakh paid subscribers currently. With the 100% cash back in the Grand Orange Bag Days, Grofers aims to acquire the next set of loyal consumers on their platform

Through its latest campaign the brand seamlessly communicates how much consumers love to save on their daily grocery needs. The ad film features protagonists in a short and quirky advertisement, who are excited to shop during Grand Orange Bag Days  given the 100% cash back.

Speaking about the campaign, Mr. Prashant Verma, VP, Marketing, Grofers said, “Grofers has always believed in giving the best quality products at the best value. With the Grand orange Bag Days sale, we are giving 100 % cash back to our consumers by introducing an innovative cash back called the Orange Cash. This new feature of Orange Cash will help us in driving loyalty for brands that customers regularly shop. Not only our consumers are getting a 100 % cash back which literally means getting their favourite brands for free  during the sale but also a guaranteed reward on future purchases of their favourite brands. Our growth has always come from consistently delighting our consumers and this is our way to reward their loyalty and bring new consumers onto the platform.”

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