MUMBAI: Dell India has awarded the creative duties of its Consumer and SMB division to Grey Advertising. The account will be handled by the Bangalore office the agency.

Dell India executive director - marketing, CSMB Krishnakumar P said, "Grey demonstrated a good understanding of the category and the direction that we are planning to grow. To communicate effectively with our customers it was important to find the right partner, and the energy and passion of this team helped further our confidence."

Grey India president and CEO Jishnu Sen said, "This pitch saw our cross functional teams coming together from digital to activation to mainline and was ably led by Malvika Mehra and Amit Akali our national creative directors. Kudos to our team in Bangalore and GREY Digital. It is a matter of great pride to be chosen by a global brand name such as Dell."

Grey India VP south Hari Krishnan added, "We look forward to partnering Dell in its efforts to further establish presence in a complex market like India."

Grey Bangalore already handles accounts of ITC Foods, Britannia, 3M, Bharti AXA General Insurance, Fortis Healthcare and UB Wines.