MUMBAI: Grey India has won the creative duties of Dabur’s Fem and Oxybleach business.
 
Bagged after a multi-agency pitch, the accounts will be handled out of the agency’s Delhi office.
 
The Fem portfolio includes brands such as Stratum colour protecting hair conditioners, Botanica anti-aging cream, Oxybleach cream and Saka Men’s Bleach.
 
In December last year, Dabur had roped in Bates 141 and Law & Kenneth to handle the creative duties of Oxybleach ( for women) and Saka Men’s Bleach respectively, both of which are part of the Fem portfolio.