MUMBAI: Bharti AXA General Insurance has signed on Grey as its advertising agency. The account will be handled by the agency‘s Bangalore office that will provide strategic and creative direction to the company.
 
The size of the account is estimated to be worth Rs 120 to 150 million. The account was earlier handled by Contract Advertising.

Said Bharti AXA General Insurance COO Kimsoon Chua, "We look forward to some path-breaking creative and strategic inputs from the Grey team. At Bharti AXA we are focused on innovation in both products and services and we are looking to enrich our marketing and brand through equally innovative promotion techniques."
 
Added Grey VP and head - South Vijay Jacob, "Our strong creative offering and in-depth understanding of the category and consumer helped us win this mandate. Bharti AXA is looking to address a wide cross section of consumers. Our strategic approach resonated with the client."
 
Bharti AXA General Insurance business has a presence in over 100 cities across the country.