MUMBAI: Grey Worldwide India has retained the Fortis Hospital‘s creative business following a multi-agency pitch.

Confirming the news to Indiantelevision.com, Fortis Hospitals
marketing manager Dinesha SM said, "Grey will continue handling our business in the East, West and South. In the North, we work with Crayons."

The business will be handled out of the agency‘s Bangalore office.

Crayons Advertising looks after Fortis Hospitals brand in the North.

The media planning and buying is also split between the two agencies according to the regions they look after.