Grey Mumbai bags JSW Group creative duties

Grey Mumbai bags JSW Group creative duties

MUMBAI: The Jindal Group-owned JSW Group has assigned its creative duties to Grey India following a muti-agency pitch.

As part of its new mandate, Grey will handle the Group‘s corporate, steel and energy business from its Mumbai office. The size of the account is pegged at approximately Rs 300 million.

The business has been heavily contested among the top agencies in the city and the account was awarded to Grey, Mumbai on the basis of sound strategy and interesting creative approach, claims the company.

In an official communiqué, JSW said, "Grey impressed us with the sheer volume and quality of work that reflected their committed approach to the business. The scope of work includes creating a corporate image for the group and ATL and BTL campaigns for the group and different verticals."