MUMBAI: Grey India has appointed Samir Datar as branch head for its Delhi office. In his new role, Datar will report to Grey India CEO and president Jishnu Sen.

Grey India branch head (Delhi) Samir Datar is confident of tackling the tough Delhi market

Confirming the development, Sen said, "Samir is an excellent advertising professional and a great leader too. I am thrilled that he has agreed to come on board. I am sure that he will lead our Delhi operation to great heights."

Datar added, "Delhi is a very challenging market when it comes to advertising. I am absolutely excited about joining Grey Worldwide and take on the challenge to grow the operations in Delhi."

In his earlier stint, Datar has worked with JWT, Cheil, GIIR and Law & Kenneth. He has worked across diverse categories and has an experience in automobiles, durables, mobile phones, FMCG and infrastructure. He has handled brands such as Maggi, Sunrise, Nature Fresh, ESPN Star Sports, Samsung, LG and ITC.

Datar who has spent more than 20 years in the industry has also worked in planning and account management.